Luciana Maia (V.A.N.H)
Generative Media Artist / Creative Tech // PT/ES/EN · remote
I’m Luciana Maia, a generative media artist and creative technologist working at the intersection of art, code, and experience. With over 10 years navigating the worlds of events, multimedia, and visual storytelling, I specialize in creating audiovisual content that transcends formats — from immersive installations and stage design to video art, real-time visuals, and projection mapping.
I currently lead the audiovisual department at SMASH!, a creative agency where I develop narrative-driven content for events and brand experiences, aligning technology with emotion. Outside agency life, I work under my artist alias V.A.N.H, where I explore experimental territories using TouchDesigner, After Effects, real-time software, and generative systems to craft performances and installations rooted in abstract form, glitch aesthetics, and digital materiality.
My personal research focuses on mapping in unconventional landscapes — from abandoned buildings to natural textures — transforming pixels into layered narratives. I’m deeply inspired by the collision of art and technology, speculative futures, and the power of visuals to alter spatial perception.
I’ve presented work in Spain, Brazil, and the Canary Islands, including festivals like FILE SP, NUMAcircuit, Akelarre, and HER Feminist Festival, collaborating with artists, musicians, and collectives to build hybrid, genre-fluid experiences.
Whether on stage, behind the scenes, or inside a 3D environment, I bring a strong visual identity, technical craft, and a curiosity for the unknown.
Contact
EDUCATION
EXPERIENCE
Currently leading the audiovisual department at SMASH, developing projects that merge creativity, innovation, and technology. From concept to delivery, I oversee productions that tell impactful stories — whether through brand videos, animated sets, intros, or grand openings for events.
My work blends creative direction, production, and sensibility to unite the team and turn ideas into memorable visual experiences. Always seeking new visual languages.
We’ve produced content for clients such as: iFood, EssilorLuxottica, Constance, ABF, Salus, Melissa.
A digital nomad, specialized in events at IED Madrid. Her restless nature has led her around the world in search of experiences and new ways of telling stories. Day-to-day, she is the head of creation at the agency.
Visual experiments, VFX, 3D, motion, technology, digital art.
Worked as art director, planning and creating events and brand experiences.
SKILLS
- Generative art
- Projection mapping
- Motion graphics
- 2D and 3D
- VFX and compositing
- Stage and screen visual design
- TouchDesigner
- After Effects
- Real-time VJing
- Visual performance
- Multi-screen compositions
- Creative direction
- Audiovisual strategy
- Concept development
- Storytelling for brands
- Visual identity for events
- Scriptwriting and storyboarding
- Pitching and presentation
- Animation supervision
- Scenic design
- LEDs and Mupis
- Visual concepts
- Graphic design for events
- Creative production
- Event AV production
- Remote team leadership
- Workflow optimization
- Budget and timeline management
- Cross-functional collaboration
- Portuguese
- Spanish
- English
- International communication
- Multicultural teamwork